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  • Writer's pictureJames Cullen

3 Simple Ways Hiring a Freelance Copywriter Can Improve Your Business

I may be biased, but I think that hiring a freelance copywriter could dramatically improve your current marketing efforts. Chances are that if you're looking at ways in which your marketing needs to be turned up a notch, you think the same thing.

A freelance copywriter does more than just craft dynamic copy to appeal to your customers or take over your social media to engage an audience and bring your brand alive. A freelance copywriter offers an external perspective to an already strong business. You may have the most stellar marketing department in the world - and let's face it, if you're succeeding in your business, you probably do - but a fresh pair of eyes could mean everything when it comes to reaching the next level with your customers. So here are three simple ways that hiring a freelance copywriter can improve your business.

1. Fresh Eyes Means Fresh Ideas for Customer Growth

The same way that for a writer, staring at a blank screen often yields poor results, constantly staring at the same business proposition can lead to tunnel vision about ways to engage customer growth. Bringing in someone fresh from the outside can lead to a slew of new ideas for kick-starting marketing campaigns, crafting the right copy for email marketing, or taking the helm with some exciting social media ideas.

2. See Your Business Through a Customer's Perspective

Sometimes you can understand your business so well that you become an expert in it. And then you try to explain complex topics to those who have little knowledge in a way that sends it right over their head. A freelance copywriter is an outsider to your business. A freelance copywriter can immerse themselves in your business, what it is, and how to appeal to customers. Moreover, a freelance copywriter could extol the virtues of your business in a more understandable way and in the way that they learnt the complexities of it.

3. To Focus on the Writing, While You Focus on Business

When you're running a business, writing lengthy copy for whitepapers or fiddling with the wording of a Facebook competition post can be time-consuming - especially so if you're then having to look up the terms and conditions required for a social media competition! A freelance copywriter can take away the stresses of writing and let you know that your copy issues are in good hands, while you focus on more important business matters. Outsourcing copy tasks can free up your business to work on development and greater customer acquisition, product development, or even just let you breathe a bit before a long week at a conference.

A freelance copywriter can help unlock business potential by freeing you up to work on getting more customers, can speak to customers in a way that persuades them to buy from you, and can provide new ideas to help engage with customers. So consider outsourcing to a freelance copywriter to take your business to the next level.

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