Check out some of my blogs to find out what I know about creative content marketing, connecting with audiences on social media, and what I've learned as a freelance copywriter in Leeds that makes me such a strong choice. And don't forget to subscribe for unmissable content marketing content. 

May 27, 2020

When everyone is talking about something, it can often be a good content marketing strategy for your brand get involved. Politics is a pricklier subject - with attempts to newsjack political elements either coming across badly executed, in poor faith, or alienating eve...

January 31, 2020

Following on from my blog on the truth about Blue Monday and how it was a marketing gimmick created by Sky Travel to sell more flights during the quiet month of January, I began thinking about what other concepts are actually just marketing gimmicks. So, here are 5 thi...

January 22, 2020

January 20 2020 was Blue Monday, supposedly the most depressing day of the year. Christmas is long behind us, payday seems a long way off, and there's nothing exciting happening. This year, many brands decided to use Blue Monday in their social media marketing. The ver...

October 22, 2019

You'll have no doubt seen many tweets that have been shared just so they can be decried. The quote tweet function means that people can write a response to a tweet, while their followers can also see the offending tweet. This is popular among social commentary, with fi...

June 12, 2019

If you were to create a Venn Diagram of those who enjoyed reading and those who wrote professionally, the middle section would be less a sliver and more a huge blob connecting the two. If you write for a living - or otherwise - you spend a lot of time reading. You'll r...

January 8, 2019

If you haven't yet seen Netflix's adaptation of the book Bird Box, starring Sandra Bullock and being the ocular version of The Quiet Place, then you should really make it your New Year's Resolution. While the film was enjoyable, and Netflix, usually very secretive, rev...

December 2, 2018

Chocolate companies the world over have launched Advent Calendars for December in a highly competitive market. There are three stand-out factors: chocolate taste, design, and price. Master chocolatiers will be leading the market for those interested in the taste of the...

October 22, 2018

In much the same way that being a house painter and attempting to become the next Picasso are similar but different, being a freelance copywriter and a fiction writer are also largely different fields. But, that doesn't mean that the transferable skills from practising...

September 16, 2018

Laughter makes the world go around, it's the best medicine, and it forms the basis of everyone's favourite digital age acronym. But should you use humour in your marketing? Will attempts to be funny be laughed off by your customers? Can comedy deviate from the message...

September 3, 2018

"Why does my business need a blog?" is a common question copywriters and digital marketers are used to hearing - and it's a valid one. Most businesses utilise a blog on their website, yet most either don't know exactly why their business is using a blog or don't take a...

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When everyone is talking about something, it can often be a good content marketing strategy for your brand get involved. Politics is a pricklier subje...

Newsjack of the Week: BrewDog's Barnard Castle Eye Test Beer

May 27, 2020

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