JAMES CULLEN THE WRITER | FREELANCE COPYWRITER | EXAMPLES OF WORK
I managed the social media marketing for the Emmerdale Studio Experience and Emmerdale The Village Tour during 2017. My role involved creating social media strategy, enacting the strategy through creation and curation of content in line with the marketing goals and business objectives, as well as instructions from ITV. I was also responsible for email marketing, drafting copy, and creating website content. Some examples of successful social media campaigns can be seen.
I have written content for digital PR purposes and with SEO in mind for a number of companies and for brands on topics ranging from health and fitness to business, gaming and technology, film and TV, music, art, books, and the virtues of blockchain.
I drafted a report to aid the marketing strategy for Leeds City Council regarding the placement of the Victoria shopping centre in regards to the other shopping areas in Leeds as well as e-retail. This involved undertaking qualitative and quantitative research and pitching the findings to a panel including members of the council.
I accept commissions and have written published articles for a variety of websites, including INTO, East Street Arts, Evolve Politics, Backbench, State of the Arts, and The Film Magazine.